Stanley Meltzoff was born in Harlem in New York City in 1917; At eight years old he enrolled in a cartoon mail order school. He was allowed to go through school at his own pace an was enrolled in college by the age of 15. He attended City College of New York graduating with a science degree. HE then attended the Institute Fine Arts at New York University. Meltzoff was drafted into the army and was in Italy WW II 1941-45. He worked for the Stars and Stripes, an independent newspaper published for the troops.
After the war Meltzoff taught painting and art history first at New York City College then at the Pratt Institute. In 1949 Meltzoff took the plunge and became a fulltime illustrator. Hi first assignments were for Scientific American, but he would go on to work for just about every major publisher of the time including the Saturday Evening Post, Life, Sports Illustrated, Field & Stream, Atlantic, Colliers, Redbook, Cosmopolitan, National Geographic and New American Library for pocket book covers.
At a time when most artists were emulating a flat poster like graphic style with as few elements as possible. Meltzoff worked in oils creating complex scenes filled with people and things all fully rendered with a loose realism that set him apart from the crowd.
His successful career as an illustrator came to an end with the demise of the major magazines. Slowly photography replaced illustration in what was left of the market and at almost sixty Meltzoff struggled to make ends meet.
Visual Equivalence is not transcription but translation. You cannot make a copy of the real world in a picture or a photograph, but only mimic some of its visible qualities and the feelings it provokes.~Stanley Meltzoff